Search Engine Optimization, commonly referred to as SEO, is an important way to help make sure a website or blog gets found organically for important keyword searches in search engines like Google or Bing. The world of SEO is complex and dynamic, changing as the search engine algorithms themselves evolve to make sure they’re delivering the best, most relevant content to users. One key element of SEO is content optimization. This helps you ensure that each post or page you craft is optimized to be found for a specific keyword. So, we put together this quick guide of SEO content basics for local business websites and blogs to help you make sure you’ve got them covered!