The use of mobile phones is on the rise – and becoming one of the most important tools we use for communicating and finding information. In fact, a recent report from the Pew Internet and American Life Project showed that over 83% of American adults own a cell phone, and the use of mobile is becoming an important part of everyday life. Their survey showed that:
Smartphone use is also on the rise, with research from Pew showing that 35% of all adults in the U.S. own smartphones, totaling 42% of all cell phone users. In addition:
Not only is cell and smartphone use on the rise, but, according to another report from Pew, over 28% of adults in the U.S. use mobile or location-based services of some type:
Finally, in a report from the Local Search Association, the number of local searches happening on mobile devices is growing at unprecedented rates. In fact, their research showed that 77.1 million mobile subscribers accessed local content on mobile devices at the time of their research, up 34% from the prior year. The report also showed:
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So, what do all these statistics mean for your local business?
For one, the importance of having a mobile-optimized site for your local business is more important than ever. It’s critical to make sure your business can be found when consumers are searching for a local business – from their mobile device!
It also means that having a claimed, optimized Google Places page is important for your business, as well as claiming your local listings on sites that have popular local apps (like Yelp) that consumers use to find local businesses. And, it points to the importance of generating positive reviews on top review sites that local mobile searchers may discover through a browser search or mobile app.
Get Mobile with ReachCast
There are a variety of tools and services you can use to get a mobile-ready website for your local business. With ReachCast, our business Cast pages are automatically mobile-optimized, featuring a fast loading time, easy content navigation, and clear calls to action like prominent placement of an easy-call business phone number button. Learn more by contacting us.
Learn More About Mobile & Local Business